ImagineFX digital editor Beren Neale marvels at the bright lights of Autodesk's star-studded annual software conference in dazzling Los Vegas.
How did you convince so many in-demand art studio heads and art legends to all converge on the same point at the same time? What big reveals can we expect in the following days of workshops and seminars. And what the hell is John Cleese doing here?!
Although Mr Cleese and his Monty Python chums have recently reunited, it turns out his presence is more relevant than topical. As well as being the CEO of The Ministry of Funny Walks, he's the founder of Video Arts, an international provider of business training programmes.
His philosophy of 'make 'em laugh and they'll remember stuff better' has been a success since the company's founding in 1972. Needless to say, his closing talk at 7pm tomorrow will be packed.
But there's so much more going on before then.
Autodesk is best known for its 3D design software, but the company's keen to stress its crossover appeal to 2D digital artists.
Syd Mead, the industrial designer turned futurist artist, is going to talk about how he's brought 3D software into his workflow. The Blade Runner concept artist's suitably ambitious talk, The Future of Everything, will no doubt be a highlight.
The artist promises that we'll "gain insight into the essential steps for creating dynamic Motion Books," but the bigger story is that this technology "will soon be a new tool on deviantART," the behemoth website that features user-made art from around the world.
Talking of which, among the non-practical side of seminars, co-founder and CEO of deviantART Angelo Sotira and author Neil Gaiman promises to be a double-barrelled shotgun blast to the face of inspiration.
Keep posted for more on Autodesk's CAVE conference day by day.